Ministry of Tourism and GNTO Collaboration with Monocle
The Minister of Tourism, Ms. Olga Kefalogianni, unveiled the collaboration between the Ministry of Tourism, the Greek National Tourism Organization (GNTO), and Monocle during a dedicated event. She emphasized that this initiative highlights “the contemporary, vibrant, and often undiscovered facets of Greece, offering a fresh perspective on the country’s unique allure.”
Ms. Kefalogianni underscored Monocle’s ability to transcend conventional narratives, combined with its focus on travel, culture, and design, stating that it “perfectly aligns with our vision and supports our goal to showcase a bright and creative Greece in a fresh and dynamic way.”
Today’s travelers, she noted, are increasingly drawn to immersive cultural experiences and destinations prioritizing sustainability. “Greece possesses all the essential elements to meet these expectations, offering a perfect blend of tradition, natural beauty, and sustainable tourism practices,” Ms. Kefalogianni highlighted.
Regarding the framework of this collaboration, the Minister explained that Monocle’s print publications, digital newsletters, and events will serve as key vehicles to promote Greece’s strengths to a discerning global audience, not only in established markets but also in emerging ones.
As part of the initiative, Ms. Kefalogianni introduced a special 250-page publication, The Monocle Handbook: Greece. This comprehensive guide spotlights some of Greece’s most remarkable destinations, ranging from innovative retailers and elegant hotels to leading museums and art galleries.
She emphasized that this collaboration marks a new chapter for Greece, which is not only a premier tourist destination but also a pivotal player in the global discourse on travel, culture, sustainability, and quality of life. She concluded by stating:
“Through the lens of Monocle, we will present Greece as both timeless and modern—a country that honors its rich past while embracing innovation. Greece is not just a vacation destination; it is a multifaceted experience aligned with the values and aspirations of today’s global travelers.”
The event was graced by the presence of Ms. Mareva Grabowski-Mitsotaki, whom Minister Kefalogianni publicly thanked for her instrumental role in facilitating this collaboration.
